Overview
- The collection went live on 16 October online and in a limited set of stores, including Battersea, Marble Arch, Kensington, King’s Road, Stratford City, Kingston, London Colney, Bluewater, Grafton St Dublin, Handforth, Camberley, Lisburn, Gyle, Manchester and Braehead.
- Early demand is heavy, with M&S citing a busy website and crashing Instagram shopping link and reporters noting rapid restocks of velvet suits shortly after doors opened at Marble Arch.
- The line expands beyond womenswear into lingerie, menswear, kids and homeware, with coverage reporting between 34 and 43 pieces as counts vary across outlets.
- Signature slogan knits return in luxury fibres such as 100% cashmere and merino/cashmere blends, with prices starting near £10 for accessories and reaching about £300 for outerwear and jumpers around £130–£140.
- Inclusive sizing continues, with women’s 6–24, knitwear XS–XL and multiple trouser leg lengths, and the launch ties into gifting season with a Bella Freud–illustrated beauty advent calendar offered at £60 with a qualifying M&S spend.