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M&S Restores Sparks Loyalty Rewards and Staff Discounts After Cyberattack

The firm’s loyalty treats, coffee stamps, enhanced staff incentives illustrate its next digital recovery phase with remaining services awaiting resumption.

Overview

  • Marks & Spencer has fully reinstated its Sparks loyalty scheme, distributing over 1.8 million birthday treats this month and reactivating its Coffee Stamp offer across UK cafés.
  • The retailer raised its colleague discount from 20% to 30% for four days and extended a 10% discount to more than 2,500 contractors for the first time outside Christmas.
  • Click-and-collect, beauty orders and food-to-order services remain offline, with M&S expecting to resume these online offerings in the coming weeks.
  • Investigations by the National Cyber Security Centre, the Information Commissioner’s Office and law enforcement continue, with four suspects released on bail and links to hacker collective Scattered Spider under review.
  • The breach, which began over the Easter weekend, stole customers’ names, addresses and dates of birth, inflicted about £300 million in lost profits and highlighted vulnerabilities in third-party cybersecurity access.