Overview
- Marks & Spencer has restocked the Limelon at £3 per piece in Food Halls and via Ocado
- Customer reactions remain split, with some applauding its tropical twist and others dismissing it as unpalatable
- Speciality Produce notes the fruit delivers sweet, floral melon flesh balanced by zesty lime undertones
- Cultivation trials in Murcia, Spain, plus Israel and Costa Rica seek to extend the Limelon’s availability beyond summer
- The Limelon builds on M&S’s track record of novel hybrids, following launches like the Papple and pineapple-flavoured white strawberries