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M&S Reintroduces £3 Limelon Hybrid to Mixed Shopper Reviews

Growers are running trials in Spain, Israel plus Costa Rica for year-round availability of the melon-lime cross

Overview

  • Marks & Spencer has restocked the Limelon at £3 per piece in Food Halls and via Ocado
  • Customer reactions remain split, with some applauding its tropical twist and others dismissing it as unpalatable
  • Speciality Produce notes the fruit delivers sweet, floral melon flesh balanced by zesty lime undertones
  • Cultivation trials in Murcia, Spain, plus Israel and Costa Rica seek to extend the Limelon’s availability beyond summer
  • The Limelon builds on M&S’s track record of novel hybrids, following launches like the Papple and pineapple-flavoured white strawberries