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2h ago

MS NOW Debuts Nov. 15 as Comcast Spins Off Cable Networks Into Versant

Executives pledge continuity despite the corporate split.

FILE - MSNBC "Morning Joe" host Joe Scarborough takes questions from the audience, Oct. 11, 2017, at the Harvard University campus, in Cambridge, Mass. (AP Photo/Steven Senne, File)
FILE - White House press secretary Jen Psaki speaks at her last press briefing at the White House, May 13, 2022, in Washington. (AP Photo/Andrew Harnik, File)
FILE - MSNBC television anchor Rachel Maddow, host of the Rachel Maddow Show, moderates a panel Oct. 16, 2017, at the Harvard University campus, in Cambridge, Mass. (AP Photo/Steven Senne, File)
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Overview

  • Network leaders say the mission and programming remain in place, with marquee hosts including Rachel Maddow, Nicolle Wallace and Ari Melber continuing their shows.
  • The outlet is relocating to a new Manhattan headquarters and has assembled about three dozen reporters, including hires Jackie Alemany and Carol Leonnig.
  • Partnerships with Sky News and AccuWeather and a push into newsletters, podcasts and live events reflect a more independent operating model.
  • The rebrand is being supported by a reported $20 million marketing campaign, including a Nov. 4 promo that outside outlets report used undisclosed actors; the network has not commented.
  • Audience totals have fallen, with a 2025 weekday prime-time average of 1.17 million viewers that is down 29% from last year.