Overview

• Marks & Spencer released the new Limoncello Liqueur on June 23, coinciding with a UK heatwave.
• Its recipe features water, sugar, alcohol, natural flavourings, and an infusion of Italian lemon peel to impart an authentic Mediterranean profile.
• Customers have taken to social media to describe the new liqueur as "sunshine in a glass" and share cocktail suggestions.
• M&S cross-posted videos on its main and food Instagram accounts demonstrating how to make Limoncello Lemon Drop cocktails.
• The liqueur is stocked in M&S Food Halls and offered online through Ocado, allowing nationwide access.