Particle.news

M&S Launches Two 'Picky Bits' Dip Puddings Nationwide

Seasonal pots mix picnic-friendly flavours with Fairtrade chocolate to widen summer sales.

Overview

  • Marks & Spencer announced on Instagram on Friday that it has added two dip-style puddings to its M&S Foodhall 'picky bits' range.
  • Both 170g pots — Strawberries & Cream and Chocolate & Pistachio — are stocked across M&S Foodhall stores and available for home delivery via Ocado.
  • Each pot is priced at £3.25 and the Strawberry & Cream dip combines strawberry compote with full-fat soft cheese, cream and Greek-style yogurt.
  • The Chocolate & Pistachio pot is described as a Fairtrade Belgian and Italian chocolate custard made with British cream and topped with crunchy pistachio pieces.
  • Early social-media reaction has been positive and the launch is timed for summer demand, a tactic M&S often uses with small seasonal food releases to drive in-store and online traffic.