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M&S Launches Speckled Egg Cookie Dough for Easter

Social media buzz is drawing shoppers to the chain's limited holiday range.

Overview

  • The new bake-at-home dessert is now on sale in M&S Foodhalls and on Ocado for £6, with a 300g pack that serves four.
  • The all-butter dough bakes in about 20 minutes and is packed with milk and white chocolate chunks and crushed Speckled Eggs.
  • A Facebook post from New Foods UK helped surface the item, then M&S and TikTok posts drove a wave of shopper comments praising the treat.
  • The cookie dough sits within M&S's Easter lineup that includes an 'Easter Egg-venture' Colin the Caterpillar cake, themed mini rolls, a nest chocolate roulade, mini cupcakes, a Speckled Egg brownie, and a simnel cake.
  • For the weekend, M&S is running a limited Easter Dine-In offer through Sunday and says stores open on Good Friday, mostly close on Easter Sunday, and return to typical hours on Easter Monday, with some Scottish and convenience sites still trading Sunday.