Overview
- The trunks use an internal pouch designed to add support and a discreet lift, a feature M&S frames as boosting comfort and confidence.
- The range is sold at £28 for a pack of three in black or white, sizes S–XL, with soft modal‑cotton fabric and a monogrammed waistband reported in product coverage.
- Influencers Tom Sheard and Stanley Dru modeled and promoted the underwear on Instagram, with posts describing a subtle two‑inch lift.
- M&S menswear director Mitch Hughes characterized the design as a clever, discreet solution and coverage has likened the concept to a push‑up bra for men.
- Initial feedback on the M&S website is reported as mixed at about 3.5 out of 5 stars, with praise for fit and complaints about frequent readjustment.