Overview

• The new collection goes live online today and appears in a limited number of branches, including Battersea, Marble Arch, Kensington and King’s Road in London, plus selected regional stores.
• The 2025 drop spans about 35 pieces across womenswear, menswear, kids, lingerie and homeware, marking a move beyond last year’s fashion‑only capsule.
• Prices range from roughly £10 to £300, with signature slogan knit jumpers typically £130–£140, significantly below Bella Freud’s usual pricing.
• Sizing is presented as inclusive, with women’s 6–24, knitwear in XS–XL and multiple leg lengths for tailored trousers.
• Bella Freud describes the concept as relaxed glamour for at‑home entertaining, with cashmere and wool knits, silk shirts and a velvet suit, and reports point to likely quick sell‑outs after last year’s range sold out.