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M&S Launches Lamingtons Across UK Stores at £4 a Pack

The retailer positions the UK-baked cakes as a high-street first, tapping a viral Australian caramelised biscuit trend.

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Overview

  • Sales begin Wednesday in M&S stores nationwide with online availability via Ocado.
  • Two options are on offer: a classic Chocolate & Coconut and a Caramelised Biscuit variant first introduced by Woolworths in Australia.
  • The caramelised biscuit version drew viral social-media attention after its Australian debut.
  • Packs of two are baked in the UK and priced at £4, according to M&S.
  • The classic recipe features a buttermilk-enriched chocolate sponge coated in chocolate sauce, rolled in coconut, and finished with hand-piped jam and buttercream.