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M&S Launches Expanded Bella Freud Collaboration for Winter 2025

Early shopper demand is high, with a limited-store rollout pushing most purchases online.

Overview

  • The second M&S x Bella Freud drop spans 34–35 pieces across womenswear, menswear, childrenswear, lingerie and home, plus a Bella-designed beauty advent calendar.
  • Core designs include new slogan sweaters alongside 100% cashmere knits, velvet tuxedo suits, silk tie-neck shirts and Italian-wool coats.
  • Prices run from roughly £10–£15 for small home or accessory items to about £300 for coats, with inclusive sizing from women’s 6–24 and knitwear XS–XL, plus kids’ mini versions.
  • M&S reports heavy online traffic at launch and Instagram shopping link crashes, while selected stores saw rapid early sell-throughs and restocks.
  • The advent calendar is illustrated by Freud and is available for £60 when spending £35 on eligible items, with a stated contents value of over £330.