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M&S Launches ‘Body’ Lingerie Line to Take On Skims

The seamless range targets comfort with no-show fabrics at far lower prices than Skims.

Overview

  • Marks & Spencer introduced Body and Body Invisibles, a seamless line of bras, briefs, bodysuits and shapewear positioned as a rival to Kim Kardashian’s Skims.
  • Prices undercut Skims, with bras around £18 versus about £62 at Skims and a three-pack of thongs at £14 compared with £20 for a single Skims thong.
  • Pieces use smooth, cooling fabric with 360-degree stretch and laser-cut edges that aim to prevent visible panty lines and stay comfortable all day.
  • The collection includes multiple skin-tone shades and sizes from 30A up to 46H.
  • Reports differ on scale, with some calling it a 300-piece drop split into four groups—Invisibles, Sculpt, Soft and Lace—while others cite more than 30 pieces.