Overview

• Marks & Spencer’s 25-item calendar, designed by Bella Freud, is live at £60 when shoppers spend £35, with an advertised £330 value.
• Editorial unboxings confirm eight full‑size items and a line‑up spanning skincare, haircare and make-up, featuring Clinique High Impact Mascara, Benefit Benetint, Estée Lauder Advanced Night Repair (7ml), Cowshed bath and body, and L’Occitane hand cream.
• Amazon’s Prime Big Deal Days briefly halved the NIVEA 24‑item calendar to £30 from £60, with customer reviews praising the generous size and some full‑size inclusions, while noting a few duplicates and minis.
• Boots has rolled out multiple options, including the £150 Premium Beauty Advent Calendar and the £70 24 Days of Skin, each positioned with high claimed savings.
• Roundups map a broad market from budget to luxury, spanning Aldi’s £19.99 Lacura calendar to Liberty’s £275 box and John Lewis and Sephora offerings targeting different price tiers and contents mixes.