Overview

• M&S’s 25-day calendar features eight full-size items and brands including Clinique, Estée Lauder, Benefit, Cowshed and Nails Inc, and is available now in stores and online.
• Designed by Bella Freud, the reusable black-and-gold box departs from previous vanity-case packaging and has drawn positive early reviews that flag strong value and likely fast sell‑through.
• Boots has released two options: a £150 ‘24 Beauty Stars’ calendar the retailer says is worth more than £600, and a £70 ‘24 Days of Skin’ edit with claimed savings.
• No7’s 25 Days of Beauty calendar is on sale for £60 and billed as worth over £230, with ten full-size products spanning its Future Renew and other core ranges.
• Aldi has a £19.99 12-day Lacura calendar scheduled to launch later in October, while premium entries such as Liberty’s £275 edition remain available with exclusives and prize incentives.