Overview
- M&S opened Sparks member early access from October 1–7 and put the calendar on general sale in stores and online on Tuesday, October 13.
- The calendar is priced at £75 and is promoted by M&S as containing roughly £450–£460 worth of goods across about 25 drawers and 26 reported surprises.
- Retailers and reviewers say the edit includes roughly ten items described as full-size and features established names such as Estée Lauder, Clinique, Benefit, Aveda and Color WOW.
- Launch coverage praises the brand mix and overall value while noting some 'full-size' items feel travel-sized and that reporting varies slightly on the exact item count.
- M&S markets the calendar as its largest yet with new brands added this year, a presentation box for gifting, and limited stock with availability reported until November 4 or until sell-out, making it a likely fast-moving seasonal purchase.