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M&S Introduces 365-Day Refund Guarantee for Children’s Clothing

Part of its Plan A sustainability drive, the guarantee underscores M&S’s circularity agenda as it extends protections for families.

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Overview

  • Customers can return any children’s garment within 365 days for a full refund if it shows a manufacturing or material defect, with footwear and accessories excluded
  • The policy excludes normal wear and tear, loss or accidental damage and is active across M&S’s entire kidswear range, from baby basics to school uniforms
  • This guarantee forms a cornerstone of the Plan A Another Life initiative, which promotes rewear, repair, recycling and resale to reduce textile waste
  • Every item in the children’s collection features sustainable sourcing—100% responsible cotton and over 90% recycled polyester—and incorporates adjustable waistbands, growth-proof hems and multi-name labels
  • The move builds on last year’s 100-day back-to-school returns and recent 20% price cuts on over 100 kids’ essentials as M&S targets heightened value perception and growth among family shoppers