Overview
- An M&S online listing features a boy with the coat's collar sitting above his shoulders and his arms outside the sleeves, echoing everyday battles over winter wear.
- Parents on social media praised the authenticity, including blogger Fran of Whinge Whinge Wine, who said it mirrors how her child wears a coat.
- Additional images show the model wearing the coat normally, with one shot capturing a yawn that viewers took as comic exasperation.
- The item is the Padded Hooded Colour Block Coat for ages six to 16, priced at £38, with a cosy hood, ribbed cuffs, practical pockets and a regular fit zip fastening.
- UK outlets highlighted the lighthearted campaign as a small viral moment, amplifying jokes about coats stuffed in school bags or kids wearing only the hood.