Overview

• Marks & Spencer has officially discontinued its Plant Kitchen vegan ice cream range, which launched in 2020 with two coconut-cream-based flavors.
• The line expanded in 2022 to include three additional flavors but has now been removed from stores, with no explanation provided by the retailer.
• M&S now offers alternative vegan ice cream brands, such as Booja Booja Vanilla and Caramel Pecan Praline, in place of its own-brand line.
• The decision reflects a broader trend in the food industry, where rising production costs and declining demand have led to reductions in plant-based product offerings.
• Other companies, including Nestlé, are also scaling back vegan lines, with the Vegan KitKat set to leave UK shelves by summer 2025.