Overview

• Marks & Spencer has become the first UK supermarket to trial Polytag’s invisible ultraviolet markers on its four-pint milk bottles in stores nationwide.
• Retrofitted recycling facilities use Polytag detection units to scan the UV tags and feed live, barcode-level recycling information back to M&S.
• The real-time data will help the retailer sharpen its sustainability targets and optimise fees under the UK’s Extended Producer Responsibility regime.
• M&S has invested £100,000 in Polytag’s Ecotrace programme to build out a nationwide network of invisible UV tag readers.
• Co-op, Waitrose and Aldi are collaborating with Polytag to introduce the UV tagging system across their own packaging