Overview
- The packet costs £4.50 for two slices, and the suggested crushed-tomato topper takes the pairing to about £7.25.
- Shoppers on social media challenged the price and contrasted it with far cheaper servings in Spain.
- M&S says it offers a range of price points and describes the product as a Catalan-made, restaurant-style item using extra-virgin olive oil.
- The company reports 75,000 packs sold since launch, with weekly sales above 5,000 during the summer.
- The Real Bread Campaign called for a pricing justification, while a London tapas chef judged the supermarket version a nice try but criticized the bottled topping and lack of freshness.