Overview
- The product consists of two long slices sold refrigerated for home finishing, priced at £4 to £4.50 per pack depending on store.
- M&S promotes a crushed‑tomato topper costing about £2.50–£2.75, taking the suggested serving to roughly £7 or more.
- Company statements position the bread as a tapas starter within a broad pricing range that still includes 75p value loaves and an 80p half‑baguette, with weekly summer sales reported at more than 5,000 packs.
- Shoppers and campaigners question the value, citing far cheaper Spanish retail options such as Mercadona’s glass‑bread rolls at €1.30 for four and urging M&S to justify the premium.
- Baking experts note the style’s very high hydration makes it hard to mechanise and M&S says its version is made in Spain by traditional bakers, as media taste tests this week offered mixed verdicts on quality versus price.