Overview

• Chunked N’ Loaded range features Raspberry Cheesecake, Chocolate & Hazelnut and Pistachio cookies, each hand-finished and baked fresh daily in M&S bakeries.
• Each cookie is priced at £2 and combines a gooey hidden centre with indulgent toppings to elevate the retailer’s in-store bakery offer.
• The launch follows M&S’s sale of 9.1 million cookie packs (46 million individual cookies) in the year to March 2025 and aims to capitalize on past viral hits.
• TikTok influencer reviews have scored Raspberry Cheesecake and Chocolate & Hazelnut highly, while the Pistachio version drew criticism for its lemony flavour.
• The cookies join 40 new food lines introduced this week as part of M&S’s strategy to boost bakery sales and sustain its social media momentum.