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M&S Debuts 2025 Christmas Food Ad With Dawn French, Tom Kerridge Cameo

The retailer taps nostalgia to showcase its Food-To-Order range, boosting interest in featured items.

Overview

  • The 90-second film is set in Christmas Eve traffic to Chris Rea’s Driving Home for Christmas, with M&S saying the song captures the start of the festivities for many shoppers.
  • Dawn French appears both on screen and as the returning Fairy character, who turns an M&S delivery truck into a pop-up party.
  • Tom Kerridge makes a brief appearance, with his Food-To-Order creations featured this season, including an Ultimate Beef Wellington and a British Turkey and Stuffing Wellington.
  • The advert highlights party food such as Handmade Paella Bites, Crispy Fish, Chip and Pea Bites, and Tom Kerridge’s Pork & Mushroom Pâté.
  • French’s Per Una Chiffon Subtle Sequin Mini Tiered Dress priced at £65 is trending on the M&S website, with some regular-fit sizes already sold out and the item flagged as a best-seller.