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4w ago

M&S Chief Brands 'Not for EU' Labels Bureaucratic Madness

Mandatory labels roll out next week under the Windsor Framework’s final phase, underpinning the urgency of a pending sanitary and phytosanitary deal with the EU.

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Stuart Machin said more than 1,000 M&S products destined for Northern Ireland would need to have a “Not For EU” label stuck on them
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Overview

  • Marks & Spencer CEO Stuart Machin criticised the labelling requirement as unnecessary red tape that confuses customers despite the UK’s high food standards.
  • From next week over 1,000 M&S products bound for Northern Ireland must carry 'Not for EU' stickers and another 400 will undergo extra checks in the Red Lane.
  • The requirement follows the Windsor Framework agreed in 2023 to manage trade under the Northern Ireland Protocol and prevent UK goods entering the EU single market.
  • The UK government is still negotiating a sanitary and phytosanitary agreement with the EU aimed at reducing checks and simplifying food trade across borders.
  • Conservative and Reform party figures warn the SPS deal risks compromising UK food sovereignty and have pledged to reverse it if they win the next election.