Overview

• Press previews report a more fashion‑forward, higher‑quality range, with several pieces likened to pricier labels at lower High Street prices.
• Early demand is strong, with the £250 Autograph leather Lovejoy blouson already close to selling out and further drops scheduled into October.
• M&S is moving significant production to Turkey, Morocco and Egypt to speed replenishment and respond to trends more quickly.
• Merchandising plans set two‑thirds of in‑store product as new, highlighting shorter skirts, extensive leather options and a 40% investment increase in loafers.
• The push follows an April ransomware attack that halted online orders for weeks and is estimated to hit profit by about £300m, with services now restored.