MrBeast's Chocolate Business Outshines His YouTube Empire

Jimmy Donaldson’s Feastables brand generated $250 million in sales last year, eclipsing revenues from his media ventures, which reported significant losses.

• Feastables, MrBeast's chocolate brand, earned $250 million in sales and $20 million in profit in 2024, outperforming his media ventures financially.
• Beast Industries, MrBeast's parent company, lost nearly $80 million through its media operations despite generating comparable revenue to Feastables.
• The company has raised over $450 million in funding and is currently seeking additional investment to expand into new sectors like video games, beverages, and wellness.
• Feastables has rapidly grown since its 2021 launch, with products now available globally and projected to triple in size by 2026.
• Beast Industries is undergoing cost-cutting measures and professionalization under new leadership, aiming to achieve profitability by 2026 with an estimated profit of $300 million.

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The Sydney Morning Herald Dexerto Mashable