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3h ago

MrBeast’s Beast Industries Reports Heavy Losses but Targets Break-Even Next Year

Management now targets break-even in 2025 followed by profitability in 2026.

Before taking on a CEO to help him run his empire, MrBeast wanted to make sure on of his closest confidants was on board with the hire.
mrbeast in a long white t shirt at a sporting event
MrBeast looking into the camera and smiling

Overview

  • Bloomberg reporting says the company logged three straight years of losses, including more than $110 million in 2024, with many videos costing $3 million to $4 million to produce.
  • Feastables generated about half of roughly $450 million in sales last year and is described as the strongest commercial performer in the portfolio.
  • A prior funding round valued Donaldson’s holding company at more than $5 billion, according to Fortune.
  • Silicon Valley veteran Jeff Housenbold took over as president and CEO after a vetting process that included meeting Donaldson’s mother, allowing Donaldson to focus more on content.
  • Leadership outlines a push into Disney-like IP and products, notes Beast Games has been renewed on Amazon, says a mobile service is being considered, and projects profitability in 2026 after break-even in 2025.