Overview

• MrBeast posted on X that once AI videos match traditional videos in quality, the shift could upend how millions of creators earn a living, calling it “scary times.”
• OpenAI launched Sora 2 last week with text-to-video capabilities and an iOS app in the U.S., which TechCrunch reports quickly reached No. 1 on the App Store.
• YouTube introduced AI features in September, including tools to generate short videos from podcast transcripts and options to animate still images or apply styles using its Veo model.
• MrBeast previously rolled out an AI thumbnail generator on ViewStats, then withdrew it after backlash and directed creators to commission human artists instead.
• Experts and reporters highlight rising concerns over copyright and authenticity as AI videos proliferate, with some warning viewers may struggle to tell AI from human-made content; MrBeast has not elaborated beyond his post.