Overview

• On October 6, MrBeast said on X that AI videos matching human-made quality could harm the millions of people who rely on YouTube, calling it “scary times.”
• OpenAI recently launched Sora 2, a next-generation audio and video generator with a mobile app that lets users insert themselves into clips, and the app quickly reached No. 1 in the U.S.
• YouTube is expanding AI across its platform with tools such as the Veo video model for animating stills or applying styles, automated clip creation for live streams and podcasts, and an AI chatbot in YouTube Studio.
• Earlier this year, MrBeast rolled out an AI thumbnail generator on his ViewStats platform, then removed it following backlash and directed creators to hire human artists.
• Coverage highlights growing concerns over quality, disclosure, copyright, and trust as AI-made videos proliferate, with some critics deriding low-effort outputs as “slop.”