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MrBeast Warns AI Video Could Upend YouTube Creators

The top YouTuber says rapidly improving AI threatens creators’ livelihoods, with machine-made clips nearing human quality.

Overview

  • MrBeast posted on X that once AI videos equal human-made work, the shift could affect “millions of creators,” calling the moment “scary times.”
  • His warning follows OpenAI’s Sora 2 rollout and a companion app that quickly hit No. 1 on the U.S. App Store, widening access to AI video generation.
  • YouTube is pushing AI features such as Veo for animating stills and style changes, automated clip makers for livestreams and podcasts, and a Studio chatbot for creator support.
  • Reports flag a risk that mass-produced “AI slop” could crowd feeds as many creators remain fragile financially, with one outlet saying only about 6% of active channels are monetized.
  • Donaldson previously removed an AI thumbnail tool from his ViewStats platform after backlash and redirected users to commission human artists.