Overview

• Forbes released its list of the 50 highest-earning content creators on June 16.
• MrBeast topped the ranking with an $85 million estimate and has since disputed its accuracy.
• His earnings are bolstered by side businesses such as Feastables, MrBeast Burger and the Beast Games series.
• The 50 creators amassed an estimated $853 million in earnings before accounting for equity from brand partnerships.
• Influencer marketing is poised to reach $50 billion next year as creators diversify beyond social media content.