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MrBeast Tests Ad Revenue Generation on Elon Musk's X

Popular YouTuber's experiment could influence future content creator decisions on the platform

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MrBeast on YouTube
MrBeast during the Nickelodeon's Kids' Choice Awards 2022 in Santa Monica, Calif., on April 9, 2022.
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Overview

  • Popular YouTuber MrBeast has uploaded his first full video on X, a social media platform owned by Elon Musk, to test its ad revenue generation capabilities.
  • MrBeast, known for his philanthropic ventures and challenges on YouTube, has over 230 million subscribers and his videos reportedly cost millions to make.
  • Previously, MrBeast had expressed skepticism about X's ability to generate sufficient ad revenue, stating that even a billion views on X wouldn't fund a fraction of his production costs.
  • Elon Musk has been actively trying to attract content creators to X, which he acquired in 2022 and has since rebranded and introduced changes to its monetization policy.
  • The results of MrBeast's experiment, which will be revealed in a week, could potentially influence other content creators' decisions to post on X.