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MrBeast Shifts Feastables Production Abroad as New Tariffs Raise Costs

Trump's newly imposed tariffs on imports, including cocoa, make U.S.-based manufacturing economically unviable for the ethically sourced chocolate brand.

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Mr Beast Trump
YouTuber MrBeast asked fans to help tidy his stock of chocolate in stores.
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Overview

  • MrBeast announced that Trump's tariffs, which impose over 20% charges on imported inputs like cocoa, make it significantly cheaper to produce Feastables outside the U.S.
  • Feastables, known for its ethical sourcing and fair trade practices, already faced high production costs, which are now further exacerbated by the tariffs.
  • The tariffs, part of Trump's trade policy aimed at reshoring manufacturing, are prompting businesses like Feastables to explore international supply chains, including in West Africa.
  • MrBeast expressed concern that these tariffs could severely impact small businesses, calling them a potential 'nail in the coffin' for some companies.
  • Feastables currently manufactures in the U.S. and Peru but is now planning to shift more production abroad to mitigate rising costs under the new tariff regime.