Particle.news
Download on the App Store
6 ARTICLES
·
2w ago

MrBeast Sets Up ‘Jimmy Fund,’ Trims 2025 Spend as Beast Industries Targets Profit

The company says tighter controls will rein in costly productions to support a plan to break even this year and turn profitable in 2026.

MrBeast holding giant bar of blue feastables chocolate
Before taking on a CEO to help him run his empire, MrBeast wanted to make sure on of his closest confidants was on board with the hire.
mrbeast in a long white t shirt at a sporting event
MrBeast looking into the camera and smiling

Overview

  • CEO Jeff Housenbold said a surprise $400,000 Team Water pledge on a livestream prompted creation of a reserve to cover donations and other unexpected expenses.
  • Housenbold said the 2025 budget was about $800 million but has been reduced by roughly $100 million.
  • Leadership projects breaking even in 2025 and profitability in 2026 as stricter budgeting aims to curb runaway production costs.
  • Bloomberg reported three straight years of losses, including more than $110 million in 2024, with main-channel videos typically costing $3 million to $4 million each.
  • Feastables generated roughly half of about $450 million in 2024 sales, and the team is pursuing Disney-style IP with animated characters, comics, and toys.