MrBeast Seeks $200M Investment, Valuing Empire at $5B

The YouTube creator plans to expand his ventures, which generated over $400M in 2024, but faces questions about sustainability and personal tolls.

Jimmy Donaldson, known as MrBeast, is reportedly raising $200 million in funding, valuing his business empire at $5 billion.
His ventures, including Feastables and video production, generated over $400 million in sales last year, with his snack brand projected to reach $500 million in 2024 revenue.
Despite earning $85 million in 2024, Donaldson reinvests nearly all profits into his businesses, leaving him with limited liquidity and raising concerns about financial flexibility.
Donaldson has expanded into traditional media with 'Beast Games' on Amazon Prime, which drew 50 million views in 25 days but involved significant production costs and legal challenges from contestants.
The creator has spoken openly about the pressures of fame and running his empire, likening his life to that of a 'zoo animal,' sparking mixed reactions from the public.