Overview
- In a Wall Street Journal video published this month, Jimmy Donaldson said he is borrowing cash and currently has “negative money.”
- He owns a majority stake in Beast Industries, which recent reports valued around $5 billion, but that equity is not readily convertible to cash.
- Donaldson says he keeps less than $1 million personally as the company channels revenue into costly video production and expansion.
- Business Insider reports Beast Industries has been cutting spending after a 2024 media-division loss exceeding $100 million and tens of millions lost on the first season of Beast Games.
- Reporting describes Feastables as his most reliable cash generator, with profits reinvested into operations, and Donaldson says he is exploring a personal-finance venture called Beast Financial.