Overview
- Jimmy Donaldson said in a recent Wall Street Journal video interview that he currently has “negative money” and is borrowing funds.
- Donaldson owns more than half of Beast Industries, which recent reports value at roughly $5 billion to about $7.4 billion depending on the outlet.
- He has repeatedly said he reinvests almost everything into content and operations, previously noting he borrowed from his mother to help pay for his wedding and once had under $1 million in his bank account.
- Business Insider reported the company lost tens of millions on the first season of Amazon’s Beast Games and over $100 million in its media division in 2024, prompting cost-cutting.
- Donaldson is pursuing personal-finance initiatives, including a proposed Beast Financial venture and a plan for money-education videos.