Overview

• MrBeast launched the AI thumbnail generator with analytics partner Viewstats on June 21, offering face and style swaps based on trending videos.
• Creators including Jacksepticeye and Eric Pointcrow condemned its use of their branding without consent, warning it could widen the gap between mega-creators and smaller channels.
• The rollout followed YouTube’s admission of training Google’s Veo3 AI on a subset of its 20 billion videos, fueling wider unease over AI-driven content.
• MrBeast pledged to reshape the tool into a creative aid that inspires artists rather than replacing their work.
• Twitch streamer Asmongold defended MrBeast, calling the backlash forced and attributing it to creators anxious about being supplanted by AI.