Overview
- Business Insider reports a leaked early‑2025 investor deck showing plans for a MrBeast‑branded mobile service, with the document indicating a 2026 target.
- An anonymous source close to the company says the phone effort is not an immediate priority and has no specific timeline.
- The service is described as an MVNO that would resell access on existing networks from carriers such as AT&T, T‑Mobile, or Verizon rather than building infrastructure.
- The initiative is framed as part of Beast Industries’ wider diversification beyond media, including Feastables, Lunchly, a toy line, and explorations in fintech and mobile gaming.
- Context from prior reporting notes Feastables generated roughly $250 million in sales and more than $20 million in profit last year while the media business lost nearly $80 million, and highlights Ryan Reynolds’ $1.35 billion Mint Mobile sale as a precedent for celebrity MVNOs.