Overview
- Beast Land opened on Nov. 13 and operates through Dec. 27 as a featured zone of the Riyadh Season festival.
- The temporary park recreates MrBeast-style endurance and obstacle competitions with large cash prizes alongside traditional rides.
- MrBeast said most of his audience is outside North America and he wanted to stage an in‑person experience for fans in the Middle East.
- Saudi officials are using high-profile attractions and celebrity tie-ups to expand the entertainment sector and diversify the economy.
- Human rights advocates criticize the strategy as image-burnishing that overlooks the kingdom’s rights record.