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MrBeast Opens ‘Beast Land’ Pop-Up Park in Riyadh With $500,000+ in Prizes

The attraction advances Saudi Arabia’s Vision 2030 push to draw tourists through Riyadh Season.

Overview

  • Beast Land opened Nov. 13 at Riyadh Season’s Boulevard City with MrBeast in attendance and heavy crowds reported.
  • The temporary zone runs through Dec. 27 and centers on a points-based competition with daily cash awards and a season-ending grand prize.
  • Organizers say the prize pool tops 2 million Saudi riyals (about $530,000) for participants in the Beast Arena challenges.
  • Featured games mirror MrBeast videos, including Tower Siege, Battle Bridge, Drop Zone, Air Mail, Maze Run, Revolution, and Warrior Challenge.
  • MrBeast cited a large Middle East fan base for the launch as rights groups criticized Saudi celebrity tie-ups as image-burnishing efforts.