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MrBeast Opens 'Beast Land' Pop-Up Park in Riyadh as Crowds Turn Out

The pop-up attraction reflects Vision 2030’s push to bring global entertainment to Riyadh Season.

Overview

  • Beast Land opened on Nov. 13 as a temporary zone within Riyadh Season and is scheduled to run through Dec. 27 in the Saudi capital.
  • The park mixes rollercoasters with large-scale, video-style challenge games where participants compete in endurance and skill contests for prizes.
  • MrBeast said he chose Riyadh because most of his audience is outside North America, noting a strong Middle East fan base and recent milestones including 100 billion views and 450 million-plus subscribers.
  • Published posts and on-the-ground clips highlight heavy opening-day turnout and list ticket tiers described as General Admission, Beast Mode and Beast Mode+ at about $7, $25 and $66.
  • Human-rights advocates and online commentators criticized the Saudi setting as image-burnishing and raised labor concerns, while some coverage recalled a Mexico-related lawsuit earlier this year as context.