Overview
- Beast Land opened on Nov. 13 in Riyadh and will run through Dec. 27 as part of the Riyadh Season festival.
- The temporary park features large-scale obstacle-course attractions modeled on MrBeast videos, with neon-lit sets and a blue tiger-head entrance, alongside thrill rides.
- MrBeast, whose real name is Jimmy Donaldson, said he chose Saudi Arabia to serve a sizable Middle Eastern fan base and noted most of his viewers are outside North America.
- Donaldson also cited the availability of studio space in the kingdom as he films the latest season of his YouTube content.
- The project aligns with Vision 2030 goals to expand entertainment in a young, highly connected market, while human rights groups criticize such events as image-burnishing given the country’s rights record.