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MrBeast Loses Legal Battle Over 'Deez Nuts' Branding

Court prohibits Feastables from using the phrase on its packaging, but product remains available for purchase.

Overview

  • MrBeast, a popular YouTuber, has lost a legal battle with Florida-based peanut company Dee's Nuts over the branding of one of his Feastables candy bars.
  • The court has granted a permanent injunction against Feastables Inc, prohibiting the company from using 'Deez Nuts' or any similar phrase on its packaging.
  • Despite the court's ruling, as of December 14, 'Deez Nuts' bars are still available for purchase on the Feastables website.
  • Dee's Nuts, owned by Brian Ditore, has held the trademark since 2012 and sells products in 34 states.
  • MrBeast, whose real name is Jimmy Donaldson, founded Feastables in January 2022 and made $10 million in its first few months.