Overview
- Beast Holdings LLC filed the “MrBeast Financial” trademark on October 13 with the USPTO, with Jimmy Donaldson’s consent noted in the record.
- The application outlines a mobile app and online platform for banking, lending, insurance, investment and financial advisory services.
- Crypto features in the filing include exchange services and payment processing, alongside potential issuing of credit and debit cards and microfinance lending.
- USPTO records indicate the application is pending and has not been assigned to an examiner.
- A spokesperson declined to comment, as attorneys and industry observers point to heightened reputational and regulatory scrutiny for creator‑branded finance.