Overview

• On July 11, MrBeast announced on X that he will host the “biggest creator collab ever” on August 1 and urged every content creator to DM him for a spot
• After users reported they could not send DMs, he opened participation requests to public replies on X to accommodate the influx of messages
• Thousands of YouTubers, Twitch streamers, TikTokers and top X accounts have flooded his mentions, sparking fan speculation that the event could be a charity drive, a global challenge or a record-breaking stunt
• So far he has responded to a handful of early replies, including FaZe Ronaldo, YouTuber isaacwhy and Kick streamer Tectone, and has vowed to keep messaging participants until all creators are included
• The collaboration builds on his past large-scale projects like the $1 million 50-creator challenge and #TeamTrees/#TeamSeas fundraisers even as he faces scrutiny over delayed African water-well projects, a ‘Beast Games’ lawsuit and deepfake scams