MrBeast Ends Partnership with Night Media to Take Greater Control of Business Ventures

YouTube megastar Jimmy 'MrBeast' Donaldson is severing ties with long-time management company Night Media, aiming to personally oversee his expanding business empire.

MrBeast, known for his philanthropic and entertainment ventures, plans to directly manage his operations, including the snack brand Feastables and other initiatives.
The split follows a period of rapid growth for MrBeast, whose YouTube channel is nearing the top global subscriber count with over 256 million followers.
Night Media, instrumental in MrBeast's rise, will continue collaborating with him on non-exclusive terms, despite the end of their primary management relationship.
Recent tensions arose over strategic decisions, including the location of business operations and management of the Feastables brand.
This strategic shift comes as MrBeast secures a major deal with Amazon’s Prime Video for the 'Beast Games' series, marking a new phase in his career.