Overview

• TelevisaUnivision and MrBeast announced the initiative at an ADWEEK House Panel featuring Beau Avril and Tim Natividad.
• The event culminates in Mexico City with creators facing football legends in one-on-one matchups at Estadio Azteca.
• Organizers have not set a date, with timing presented for the 2026 World Cup window and potential scheduling shaped by the stadium’s planned March 2026 reinauguration.
• Distribution will run across MrBeast’s social channels and TelevisaUnivision platforms to reach audiences in English and Spanish.
• Philanthropic commitments include donations for winners to build pitches in their home countries, a new school and football field near Mexico City, and the rehabilitation of 10 fields across Mexico.