Overview

• Organizers kicked off the campaign on August 1 with a goal to raise $40 million by August 31 to secure clean water access for 2 million people.
• Over 3,000 content creators worldwide are participating, tapping into a combined audience of roughly 3 billion subscribers.
• Funds will underwrite long-term projects such as solar-powered wells and gravity-fed pipelines in regions including Colombia’s deserts and Bangladesh’s mangrove forests.
• YouTube has pledged $2 million in matching donations and creators will promote the drive across YouTube, TikTok, Instagram and other platforms.
• Building on #TeamTrees and #TeamSeas, the initiative leverages digital audiences to drive large-scale humanitarian impact.