Overview

• MrBeast claims Hershey’s is purchasing pre-roll ads on his YouTube channel and Amazon Prime Video show, Beast Games, to target his audience.
• He also alleges that Hershey’s ads on the Target app mimic Feastables’ signature blue color scheme, calling it an attempt to confuse consumers.
• The dispute follows an earlier stunt in April where MrBeast parked Feastables trucks outside The Hershey Story museum to taunt the legacy brand.
• MrBeast’s social media post accusing Hershey’s of ‘harassing’ his fans has surpassed one million views, amplifying the feud online.
• Hershey’s has not issued a public response, leaving both brands locked in a public marketing standoff as Feastables continues to expand its retail presence.